<>Online Marketing & Business Opportunity

What is a membership site?

What is a turn key business?

What is auctions and e-bay?

What does ‘look and feel’ mean?

In the online world look and feel refers to a website. Its ‘look’ refers to its esthetic appeal and its ‘feel’ is its interactive qualities. How its menus, buttons, links, and so on are laid out. Is it easy and intuitive or is awkward.

What is e-product Merchandizing?

What is an internet service provider?

An Internet Service Provider (ISP) is a company with sophisticated computer network technologies. ISPs provide the means by which individuals and companies can access the internet. Computers are connected to an ISP network and their network connects you to the internet.

What is a niche? What is niche marketing?

What are the 5 models of online businesses?

Why do I need to write content for my site?

People conduct searches on the internet via keying interest or keywords. When you write content you can make your article as keyword rich as you want. This increases the probability that your site will come up in their search. The more your site comes up in search means the more visitors you have. This also means the higher you rank and the more sales you make. Also sites are ranked by both search engines spiders and humans, and both particularly the latter looks for content.

What is an e-newsletter and why do I need to have one?

An e-newsletter is a regular mini-magazine that goes out on a regular schedule to subscribers. It is covers news, sales, offers and other topics of interest in a specific industry.

E-newsletters are a great marketing tool to bring subscribers to your site. It keeps your name and service in their mind and it strengthens your brand of one.

One of the discoveries of internet marketing is that visitors go to a site upwards of 8 or more times before they are confident enough in that site to make a purchase. A weekly e-newsletter does not guarantee the ‘8+ purchase statistics’ but it increases the probability.

What tools and resources do I need to get started for an online business?

What features must I look for when buying a computer for an online e-business?

The life of the successful e-entrepreneur is one that is mobile and free. The ideal computer would be a lap top- a portable office. It would be able to function anywhere so that the e-entrepreneur while sipping Margaritas could check his daily sales revenue, respond to emails and so on.

It is neither too low costing and too slow; nor too high and unnecessarily expensive. It is mid range, internet ready, compatible with new soft ware, upgradeable and it comes with warranties.

If it’s a Mac it is/ has:

• MacBook Series
• Mac OS X
• 512 + MB RAM
• 80 GB Hard Drive
• 56K V90 Modem / DSL Modem / Cable Modem
• (Combo Drive)DVD-ROM, CD-RW
• 15”+ Monitor

If it’s PC it is/ has:

• Pentium 4 2.8-3.0 GHz or Athlon Sempron 3200+
• Windows XP Home or Pro Edition
• 512+ MB RAM
• 80 GB Hard Drive
• 56K V90 Modem / DSL Modem / Cable Modem
• (Combo Drive)DVD-ROM, CD-RW
• 15”+ Monitor

What must I look for when choosing a company to host my online business site?

The ideal host also has a physically secure data center where only authorized personnel have access to private information. He is vigilant has a fortressed multiple firewalls protection and regularly tests, patches and up-date any possibility for breaches in their operating systems.

When deciding on a company to host an online business site first consider that time is money. That means that the host servers have a reputation of being up and running 99.999 percent of the time. We can determine if that is so if there are several back-up servers. So should one fail another automatically kicks in.

Security is of paramount important too. So the ideal host complies with Visa’s Standards of Cardholder Information Security Program (CISP) and with Master Card’s Site Data Program (SDP) and is certified in both. He also has a SSL Certificate.

Along with security features the ideal host would have sufficient bandwidth so that during a site’s peak periods the site would still function at optimal capacity, without crashes, delays and slow page up loads and so on.

There is also the issue of storage. The ideal host storage capacity is reliable. Their network have high gigabits as more gigabits means faster speed in downloads and so on. Less gigabits means not as fast operating speed, if the host has insufficient storage then hosted sites uploads are slow.

The host provides live- not voice mail- technical support 24 hours a day 7 days a week. This too is very important because a technical malfunction can wipe out a site.

I have an idea for an online business but I do not know if it would work. Do you have a criteria list so I can evaluate how good my idea it is?

What back-end features must I look for when choosing an e-commerce website template?

When choosing a website template or a turn-key business there are several back end features to look for:

Access Online:

There is no software to install enables you to manage store regardless to geographical location

Catalogue:

Allows for products categorizing and itemizing. Provide thumbnails and larger image capability and to do this in HTML.

Configuration:

Allows for hundreds of configurations, changes, modifications.

Cookie:

Allows the storage of customers’ information, eliminates the time customer spends re-entering personal information.

Multiple Language Capability:

Ability to accept not only multiple currencies but able to configure site into multiple languages.

Orders:

At the minimum must be able to track/ find present and past orders by date, invoice or transaction code, name, e-mail address and telephone number. Must also be printer friendly, for order tracking, and updating.

Pricing Capability:

Automatically enables merchant to adjust product prices by category or individually for sale offers and other promotional advantages.

Security:

This feature gives you the option to allow multiple users to manage all of the store or only specific areas. For employees who telecommute allows only certain IP Addresses. Important, if there are employees with specific data management responsibilities.

Statistics:

Able to see the number of visits to each pages, products viewed, purchases made, cancellations and other aborted sales et cetera. Provide all of this in easy to understand graphs and texts.

I want to drop ship but I do not want the customer to see the manufacturers name I want to have my company’s name on the package what do I do?

Many manufacturers who drop-ships are happy to labeled the package to your customers with your company information. However, before you begin working with a manufacturer send and e-mail or call regarding this question.