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LEVERAGE
Give me a lever long enough and a place to stand and I will move the entire earth
Archimedes
Linking Strategies | Online Marketing Strategies

Linking strategies and online marketing go hand in hand.
In the bricks and mortar world of business there is no better advertising than word-of-mouth. The same principle is true for online-marketing.
If the village drunk staggers up to you and tells you that such and such a company has really great products, exceptional service, gives great value for money - you will not pay too much attention to him. You would think that he is drunk and does not know what he is talking about. But if someone you know, and or whose opinions you trust, tells you the same thing, you, most likely would believe him.
Every bricks and mortar business wants the latter to champion their cause because they know that his opinion is seen to be more credible.
The same is also true for online businesses. The only difference is that online, a site credibility is judged by the search engine spiders (that bring up your website to the top when a search time is entered) as being the number of quality and relevant links to your website.
e-Entrepreneurs who understand that this is one of the important linking strategies and online marketing techniques are quite successful.
They know that it is not sufficient to get a listing on any of the 3 big search engines: MSN, Yahoo and Google. It is expedient to get a top spot.
Search Engine Optimization (SEO) is an entire industry dedicated to do just that. An important branch within this industry is the human edited directories. A listing in a directory increases your site’s visibility and accessibility.
And, as every ‘listing’ is a link back to your site the more ‘quality and relevant’ of these the easier it is for search engines spiders to find it; and the greater the probability that your site achieves a top spot.
Many of these directories charge a minimal fee to list a site. Most have a free service that is just as effective but you may have to wait a longer period of time to be listed.
Here is a list of human edited directories to aid you in your linking strategies and online marketing as you climb to the top.
Another strategy for getting quality and relevant links is to buy a software program that eliminates the tedious work of getting and maintaining links.
Brad Callen's Link Metro $19.99 a month deluxe linking partnering is really good. You do not have to research each site because the Link Metro family of websites are accepted only if they follow certain criteria.
Online Marketing Strategies
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