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LEVERAGE
Give me a lever long enough and a place to stand and I will move the entire earth
Archimedes
Viral Marketing Strategies

Viral Marketing – what is it?
It is marketing and selling that spreads “in the wind” like a virus.
Successful entrepreneurs have always practiced the art of leveraging towards wealth building. The internet´s culture of e-commerce has brought this once exclusive art of wealth-building into the homes of the common man.
Effective marketing
Viral marketing is the first choice in marketing for netpreneurs. It is inexpensive and if done well it can be quite effective.
As a leveraging tool it works like this:
An e–entrepreneur writes an e–book which he sells on his website. He sells his e-book for $29.99 each. On the average he sells 10 copies per day. Although that is not bad revenue at all, he knows that if he has 10 affiliates selling his e-book he would make even more money. So he goes to a popular affiliate ‘warehouse’ and advertises. He gives each affiliate 50% of 29.99 (14.995) for every e-book sold from their site. On a daily average, each of his affiliates also sells 10 copies of his e-book.
Now rather than make 10 X 29.99= 299.00 (daily) he is now making 10 X 10 X 29.99/2= 1499.5 And if he structured his affiliate program to have multiple tiers- wow!
A multiple tiers structure of affiliate marketing is a formidable leveraging system. This is how it works:
The e–book entrepreneur created a two tier affiliate program. Each of his 10 super–affiliates now makes money from any sub–affiliates who signs up directly from their site. The e–book entrepreneur´s now has another 10 affiliates selling his e–book on the net. The revenue earning for the e–book is awesome. Do the math!
This is the power of viral marketing, and this is how it works: One item and an army of enthusiasts to promote and sell it.
An e–entrepreneur writes an e–book which he sells on his website. He sells his e–book for $29.99 each. On the average he sells 10 copies per day. Although that is not bad revenue at all, he knows that if he has 50 affiliates selling his e–book he would make even more money. So he goes to a popular affiliate ‘warehouse’ and advertises. He gives each affiliate 50% of 29.99 (14.995) for every e–book sold from their site. On a daily average, each of his affiliates also sells 10 copies of his e–book.
Now rather than make 10 X 29.99= 299.00 (daily) he is now making 10 X 50 X 29.99/2= 14,995. And if he structured his affiliate program to have multiple tiers- wow!
A multiple tiers structure of affiliate marketing is a formidable leveraging system. This is how it works:
The e–book entrepreneur created a two tier affiliate program. Each of his 50 super –affiliates now makes money from any sub–affiliates who signs up directly from their site. The e–book entrepreneur´s now has another 50 affiliates selling his e–book on the net. The revenue earning for the e–book is awesome. Do the math!
This is its power and this is how it works: One item and an army of enthusiasts to promote and sell it.
Savvy e–entrepreneurs also build their e–business on one or more than one of the 5 monetization models of making money online–leveraging each.
This spells SUCCESS
But this is not all. There are multiple streams of income that the e-book e–entrepreneur is into. His product is so hot that he has a membership site. Members pay a small monthly fee for access to new and cutting edge information on the topic of his e–book. He has also added Ad–sense and Google ads to his site. From these he is paid for every click through.
Savvy e–entrepreneurs are doing just that. They understand the logic behind the internet and its ability to positively influence entrepreneurial goals.
Leveraging was exactly what Archimedes (287-212 BC) was talking about when he said: “Give me a lever long enough and a place to stand, and I will move the entire earth”. Viral marketing does just that.
Online Marketing Strategies
Designed by Josie Aberdeen. Developed by Loretta Manuel.